The Pretty Blog

About me

One of the first, independent influencer publications in South Africa. We know our audience really well and we officially ‘speak pretty’. Owned and run by Christine Meintjes, an international, award-winning lifestyle photographer, our content has a very strong emphasis on high-quality lifestyle content. With a very strong curation approach, The Pretty Blog only showcases stories that are relevant to our audience. We believe in partnering with brands that trust our approach and allows us to translate their brand into a message that will appeal and resonate with our audience. In short, The Pretty Blog has become their ‘best girl friend’, sharing ideas, places, products and services that only ‘she’ would personally use, invest and buy.

My demographics

City

Stellenbosch

Country

South Africa

Market(s)

Lifestyle Food and Drink Travel

Age(s)

25 to 30 30 to 34 18 to 24

Audience

My channel statistics

Webfluential provides deep insights into the performance of content across multiple channels
Reach
52
Relevance
53
Resonance
92

Reach
69
Relevance
90
Resonance
80

Reach
100
Relevance
100
Resonance
100

Reach
100
Relevance
100


My Audience

Top countries

South Africa 66.66%
United States 6.03%
United Kingdom 2.5%
Australia 2.12%
Germany 1.88%
Spain 1.11%
Mexico 0.97%
Namibia 0.94%
Brazil 0.92%

Gender and Age groups

My Highlights

What our clients say about us:

“From our experience with KitchenAid promotions / win / giveaways online I can tell you that no other brand seems to evoke the same passionate response from such a diverse group of people.” – Susanne Reuther for Kitchen Aid Africa

“We have enjoyed collaborating with The Pretty Blog for a few projects. The friendly service and great results ensure that we work with the team again and again!” – Le Creuset Marketing Team

Proud Moments:
2015

Named as one of the top blogs in the world by NYC based blogging authority, Bloglovin’
Best DIY blog in the Africa - AfricaBlogAwards by Webfluentials

2014
Named one of the top 15 South African blogs for Best ROI for Influencer Marketing by Webfluentials
Best Photographic blog in the whole of Africa - AfricaBlogAwards by Webfluentials

2013
Named as a Rising Star in Blogging category by House & Leisure.
Wedding Blog awards London: Runner up as Best Big-Day Inspiration Blog.

Featured content

Bos Ice Tea

The festive season is upon us and to make sure you celebrate every occasion with style, we introduce you one of the most versatile and...

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Poetry Stores

Summer’s arrived and we are adding a few pretty new pieces to our wardrobes. Christine and I recently visited the Poetry Stores HQ and...

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Le Creuset

Whether you consider yourself to be a skilled chef or, like me often feel challenged in the kitchen, there are those few special tools...

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Yuppiechef

The month of January is all about starting afresh, changing for the better and setting goals for the year ahead. For us here at The...

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Kellog's Special K

Temperatures are dropping, so snuggling up indoors can be the perfect setting for a cosy winter wedding. It’s the perfect excuse to...

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Dion Wired

There’s no doubt that every girl dreams about kitting out her kitchen with top notch, gorgeous appliances. If you didn’t already know,...

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Fairview

If you love to entertain, but have little time to do so, then having a selection of cheeses in your fridge might just be the way to wow...

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Apple Istore

One mention of the Apple Watch Sport in our office and I see many faces light up. Especially those of the team at the tech table. What...

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Holster

Summer is here and the holiday season along with its beach days, sunset strolls, balmy sundowners and summer occasions are just around...

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Banana Rebublic

I’m finding it pretty exciting that many of the fashion brands that used to be a distant magazine-page daydream for South Africans are...

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Truworths: Earthchild

We recently welcomed the sweetest little girl to The Pretty Blog family, which opened our eyes to the beautiful world of kids clothing....

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Sudio Earphones

Going for a run or trying a new workout is a popular pastime in The Pretty Blog office and we’re constantly on the lookout for...

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Falke

The first time I came to the office with a skirt and a pair of sneakers, one of the boys just looked at me and said, “You look...

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Weylandts

Weylandts has always been considered the epitome of style and sophistication and the recent revamp of their Green Point store is no...

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Glampalm Hair

We love anything that makes our lives easier and having a powerful, dependable straightener is definitely at the top of our beauty...

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Somerset Mall

Being situated in the heart of Stellenbosch definitely has its perks – from the beautiful winelands views to the cheerful tourist vibe...

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Hellmanns

To say that we love a yummy burger may be a slight understatement – if we’re not featuring a new burger recipe, we’re showcasing a...

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Poetry Stores

Already firm fans of Poetry’s fun sophistication, we were so excited to see their summer range for 2017! We recently attended their...

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