Conor McGregor Media Impact through Social Media 19 - 28 April 2016
On April 19th Conor McGregor announced his retirement from MMA. This was all part of him showcasing his power as an influencer on social media. McGregor was contracted to do press appearances for UFC 200 that is happening on July 9th 2016. McGregor wants to do less press so he can train more for his fights and so set out to prove the power of his social media influence.