IconX360 and Webfluential team up to redefine sports ambassadorship

In a powerful fusion of technology and talent, IconX360 has partnered with Webfluential, the leading influencer-marketing technology platform, to make athlete-brand collaborations smarter, faster, and more impactful.

This partnership empowers brands to connect directly with top sports ambassadors — from world champions to rising stars — through an end-to-end data-driven platform that simplifies campaign management and ensures measurable ROI.

Turning athletic influence into measurable brand impact

Sports remain one of the last great mass-gathering rituals — a space where emotion, community, and loyalty converge. IconX360 harnesses that power by representing some of the most trusted and admired sports figures across rugby, cricket, and athletics, including Damian de Allende, Pieter-Steph du Toit, Faf du Plessis, Aidan Markram, Laura Wolvaardt and Dewald Brevis.

Through Webfluential’s advanced campaign management technology, brands now have access to actionable insights, performance analytics, and transparent reporting, allowing them to build authentic, long-term partnerships with sports icons who genuinely move audiences.

What I value most is how seamlessly the platform connects the Webfluential team, agents, and talent. Every step — from communication to campaign delivery — happens in one place, making collaboration smooth and professional.

- Johann, Managing Director for IconX360

The power of partnership

The synergy between IconX360’s 360° talent management model and Webfluential’s intelligent tech ecosystem means brands can now:

• Identify the perfect ambassador match based on values, audience alignment, and performance data.
• Run and manage collaborations through an all-in-one dashboard.
• Access real-time metrics for campaign reach, engagement, and conversion.
• Focus on authentic storytelling and long-term brand building — not one-off sponsorships.

Together, they’re transforming sports ambassadorship from a sponsorship checkbox into a strategic growth lever that builds both fan trust and commercial success.

Managing player profiles, bios, and rate cards on Webfluential is incredibly straightforward. Once a player accepts the management invite, everything is centralised and effortless to update.

- Johann, Managing Director for IconX360

A 360° approach to influence

IconX360 offers a comprehensive ecosystem for athletes and brands alike, combining career management, commercial strategy, media leverage and creative storytelling. The brand’s core belief is simple: ambition deserves more than representation,  it deserves elevation.

From personalised guidance to brand collaborations and rights management, IconX360 ensures every ambassador’s journey is built on authentic influence and measurable success.

For brands ready to step into the arena

Brands wanting to leverage verified technology to manage influencer campaigns can sign up via Webfluential’s business portal.

Those seeking to book, collaborate or explore IconX360’s elite roster of sports stars can visit the IconX360 Talent Showcase.

About IconX360

IconX360 transforms ambition into iconic success. As a premier talent management and ambassadorship agency, IconX360 represents athletes, entertainers, and professionals, offering a 360-degree approach to personal brand building, commercialisation, and strategic partnerships.

Learn more at iconx360.com

About Webfluential

Webfluential is a global influencer-marketing technology platform that connects brands with trusted creators through AI-driven matching, transparent reporting, and performance-based insights. It’s where the world’s top brands build meaningful relationships with creators who deliver measurable impact.

Discover more at webfluential.com/business