Press releases from Webfluential
Discover how Webfluential is transforming influencer marketing through our latest announcements and company news.
Feb 13, 2026
Is brand awareness dead? Why brand recall wins in the age of AI search
For decades, the great cathedral of modern commerce was built on a singular, unquestioned gospel: br...
Jan 9, 2026
The social media revolution transforming travel
Travel planning has entered an entirely new era. The glossy brochures and high-street travel agencie...
Dec 16, 2025
Malcolm Marx crowned Player of the Year
South Africa is celebrating a colossal victory on the global stage of rugby recognition. Malcolm Mar...
Dec 8, 2025
How Creators can turn passion into profit selling digital products
Content creation is no longer just a hobby, it’s a legitimate business. Whether you’re a lifesty...
Nov 21, 2025
Black Friday 2.0: How live commerce is changing shopping in South Africa
In South Africa’s fast-evolving retail landscape, Black Friday is no longer just a date - it’s a...
Nov 2, 2025
IconX360 and Webfluential team up to redefine sports ambassadorship
In a powerful fusion of technology and talent, IconX360 has partnered with Webfluential, the leading...
Oct 14, 2025
The hidden wealth we all carry
Walk into any boardroom today and you’ll hear the same refrain: business is harder. Attention is f...
Oct 10, 2025
Humans skim, machines scrape: How AI search is reshaping brand discovery
For years, social media has been the go-to space for discovery. TikTok tutorials, Reddit threads and...
Oct 7, 2025
Real stories. Real influence. Real Africa.
Brands entering Africa’s vibrant markets are learning a vital lesson: authenticity can’t be boug...
Sep 18, 2025
AI and people
Trust is not a machine-made thing. It’s a deeply cultivated and significantly felt human thing. In...