Press releases from Webfluential
Discover how Webfluential is transforming influencer marketing through our latest announcements and company news.
Jul 16, 2026
The Media Shift Live brings creators and marketing leaders together in Ghana and Nigeria
Webfluential, theSalt and Expressions hosted a regional creator marketing summit in Accra and Lagos,...
Jul 13, 2026
“Made with AI” is not the problem. Low-effort content is.
Why audiences are engaging less with AI-labelled posts and how brands and creators can use AI withou...
Jun 29, 2026
Creators are joining cap tables. Here's why that changes everything for brands
The creator economy is entering a new phase. Creators are no longer only being paid to post. They ar...
Jun 8, 2026
How to get Gen Z to buy your product
What Gen Z search behaviour reveals about the future of intent - and the playbook brands need now. W...
May 28, 2026
Why Creator marketing is becoming a commercial growth engine
Influencer marketing is no longer the soft channel in the media mix. In 2026, the most effective cre...
May 5, 2026
Case Study: How Zorora and Misha Levin redefined furniture marketing through creator co-creation
Traditionally, selling a couch is an entirely functional exercise. Consumers are often met with lack...
Apr 6, 2026
Every company will become an AGI. There’s one gap they can’t fill.
Jack Dorsey has never been one for half measures. In late February, the Block CEO cut 4,000 employee...
Mar 16, 2026
YouTube’s explosive growth in Sub-Saharan Africa signals a golden age for influencer marketing
With 35 million mobile users in Nigeria alone, a connected TV revolution reshaping living rooms, and...
Mar 12, 2026
Unlocking Greater ROI in Africa: How Webfluential, Nfinity Influencer and Expressions are raising the standard
Marketing in Africa is evolving at pace. Digital adoption is accelerating, consumer behaviour is shi...
Feb 13, 2026
Is brand awareness dead? Why brand recall wins in the age of AI search
For decades, the great cathedral of modern commerce was built on a singular, unquestioned gospel: br...