Press releases from Webfluential

Discover how Webfluential is transforming influencer marketing through our latest announcements and company news.

Every company will become an AGI. There’s one gap they can’t fill.
Press

Apr 6, 2026

Every company will become an AGI. There’s one gap they can’t fill.

Jack Dorsey has never been one for half measures. In late February, the Block CEO cut 4,000 employee...

YouTube’s explosive growth in Sub-Saharan Africa signals a golden age for influencer marketing
Press

Mar 16, 2026

YouTube’s explosive growth in Sub-Saharan Africa signals a golden age for influencer marketing

With 35 million mobile users in Nigeria alone, a connected TV revolution reshaping living rooms, and...

Unlocking Greater ROI in Africa: How Webfluential, Nfinity Influencer and Expressions are raising the standard
Press

Mar 12, 2026

Unlocking Greater ROI in Africa: How Webfluential, Nfinity Influencer and Expressions are raising the standard

Marketing in Africa is evolving at pace. Digital adoption is accelerating, consumer behaviour is shi...

Is brand awareness dead? Why brand recall wins in the age of AI search
Press

Feb 13, 2026

Is brand awareness dead? Why brand recall wins in the age of AI search

For decades, the great cathedral of modern commerce was built on a singular, unquestioned gospel: br...

The social media revolution transforming travel
Press

Jan 9, 2026

The social media revolution transforming travel

Travel planning has entered an entirely new era. The glossy brochures and high-street travel agencie...

Malcolm Marx crowned Player of the Year
Press

Dec 16, 2025

Malcolm Marx crowned Player of the Year

South Africa is celebrating a colossal victory on the global stage of rugby recognition. Malcolm Mar...

How Creators can turn passion into profit selling digital products
Press

Dec 8, 2025

How Creators can turn passion into profit selling digital products

Content creation is no longer just a hobby, it’s a legitimate business. Whether you’re a lifesty...

Black Friday 2.0: How live commerce is changing shopping in South Africa
Press

Nov 21, 2025

Black Friday 2.0: How live commerce is changing shopping in South Africa

In South Africa’s fast-evolving retail landscape, Black Friday is no longer just a date - it’s a...

IconX360 and Webfluential team up to redefine sports ambassadorship
Press

Nov 2, 2025

IconX360 and Webfluential team up to redefine sports ambassadorship

In a powerful fusion of technology and talent, IconX360 has partnered with Webfluential, the leading...

The hidden wealth we all carry
Press

Oct 14, 2025

The hidden wealth we all carry

Walk into any boardroom today and you’ll hear the same refrain: business is harder. Attention is f...

Join Webfluential and start growing your business

From micro enterprises to Fortune 500 companies, brands from over 130 countries have booked influencers on Webfluential.