How To Write Your First Influencer Marketing Strategy


Over the years we’ve advanced as marketers and progressive technology has helped us to be smarter in our tactics. However, the basic principles behind any successful marketing campaign remain the same. Without a solid strategy to map out your road to the top, it’s almost impossible for your brand to get there.

If you don’t have an Influencer Marketing strategy yet, this eBook will help you write your first one.

In this ebook, the following chapters will be covered:

Chapter 1: Understanding what, exactly your brand wants out of Influencer Marketing

Chapter 2: Knowing when to use Influencer Marketing

Chapter 3: Creating your Influencer Marketing strategy framework

Chapter 4: Let's talk about money

Chapter 5: Added Value: How to get the most out of your Influencer Marketing strategy

Chapter 6: Reporting on your Influencer Marketing campaigns

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Author bio:

Kirsty is millennial marketer with a strong passion for technology. Self taught in the media landscape, she worked with top African brands to plan and execute their online media strategies before merging with Webfluential.

Having built a career around all things digital, she was listed as one of the South African Women making it big in tech by Finweek. Together with Leigh Fowle, she also heads up one of the largest networking events for women in tech in Southern Africa, Girl Geek Dinners JHB. She was also part of the Mail & Guardian Top 200 Young South Africans' selection in 2015.

  Good digital marketers understand the landscape. Great digital marketers challenge it  

- Kirsty Sharman

About webfluential

Webfluential is a global Influencer Marketing platform which provides the smartest marketing technology for brands to connect to social influencers. The platform makes it easy for marketers to create, manage and track campaigns with credible influencers and provides influencers with the tools to market their services and monetise their audience.

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