Influencer marketing examples from EVERY industry
A question that we get asked by nearly every marketer is “How does influencer marketing work for my industry?”. One of the biggest barriers to entry when it comes to influencer marketing is the unknown, many marketers understand the benefits of working with influential creators but kick starting your first campaign can be scary.
To help you along, we’ve put some case studies together of influencer marketing campaigns across various industries. In 2016 we’ve had the privilege of watching some great influencer campaigns roll out from various industries, some through Webfluential and other through agencies around the world.
Brands that work with the right influencers to share a relevant story are dominating online conversations, and most importantly, seeing huge returns on their marketing efforts.
This is an Influencer Marketing Example from (almost) every industry.
Select creators in:
Influencer marketing examples in FMCG
FMCG is such a big industry we had to include a few examples of smart campaigns. Here are a few different strategies to deploy an influencer marketing campaign in the FMCG market.
Fanta "Whats your flavour?"
Dove - #SpeakBeautiful
Impulse’s Week of Why Not
Lipton - #bemoretea
Axe - #selfmade
Influencer marketing examples in Retail
Calvin Klein wanted to target younger generations. In order to capture this market, they tapped into the selfie taking trend and strategically gifted influential celebrities with their underwear, asking them to post images including the caption I_____ in #MyCalvins
Calvin Klein- Youtube video
Calvin Klein- Tweet
I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign pic.twitter.com/qe8MvgHATZ— Justin Bieber (@justinbieber) January 26, 2016
Influencer marketing examples in Banking
US Bank partnered with top travel instagrammers to generate awareness amongst millennials around the importance of saving so they can ‘live the dream’. The campaign was called #ISaveSoICan.
US Bank- post
Influencer marketing examples in Insurance
Volkswagen went left field with this influencer #ad. An incredibly strong message that is both engaging, relatable, and jarring resulting in an incredibly effective campaign. Watch the video till the end.
Volkswagen- Youtube video
Influencer marketing examples in ICT
Intel wanted to express the versatility of their 2in1 device to a young creative audience. The videos that came from the campaign expresses the agility, functionality and creativity of the product. A laptop when you need it, a tablet when you want it.
Intel- Youtube video
Intel- Youtube video
Influencer marketing examples in Telecommunications
Vodacom's massive drive to reach the youth was the motivation behind this collaboration with The Fuss. They knew that getting consumers to switch providers was going to be tough, so they relied on top YouTubers to tell the world why they should #JustSwitch.
Vodacom- Youtube video
Influencer marketing examples in Government and Public Services
In order to appeal to millennials around public policy matters, Barack Obama was interviewed by a youtuber who then shared their experience and opinions. The goal was to activate a young audience to develop political opinions.
Obama interviewed by youtbers
Influencer marketing examples in Hospitality and Leisure
Doyoutravel is followed by 1.7 million people on instagram. His captivating pictures of his travels sparks travel envy in his followers. He was the perfect influencer for The Belagio in Las Vegas to partner with to promote their luxurious hotel.
The Belagio, Las Vegas
Influencer marketing examples in Engineering and construction
Bridgestone partnered with top performing athletes to promote their endurance and agility. The message, backed by LarryFitzgerald, was the perfect play on words to make an impact.
I ❤ anything that goes long. 14+ million 1st downs. Now THAT's going long! @bridgestone #ad https://t.co/fUIMTOBZ1z pic.twitter.com/OX0LO9U9xt— Larry Fitzgerald (@LarryFitzgerald) September 8, 2016
Influencer marketing examples in Television and Media
While Netflix’s introduction to Australia was well branded, education around functionality and long term viewership was limited. By leveraging the reach of one of one of the most influential local YouTubers, the campaign generated massive traffic and reached over 108 million people worldwide.
Netflix- Youtube video
Influencer marketing examples in Food industry
Dove Chocolate- Instagram post
Dominos- Instagram post
Influencer marketing examples in Fashion and Beauty
Influencer marketing examples in Travel Industry
Tourism marketing always focuses on the best parts of a country or region which is why its’ no surprise Hawaii Tourism chose landscape photographer, Jordan Herschel, to capture images of extreme surfing with #lethawaiihappen.
Hawaii tourism- post
Influencer marketing examples in Motoring industry
This is a great example of Mercedes selling the lifestyle and not the product. Loki is an insta-famous wolf dog, and his human tells the story of their live adventures with Mercedes.