FMCG is such a big industry we had to include a few examples of smart campaigns. Here are a few different strategies to deploy an influencer marketing campaign in the FMCG market.
Calvin Klein wanted to target younger generations. In order to capture this market, they tapped into the selfie taking trend and strategically gifted influential celebrities with their underwear, asking them to post images including the caption I_____ in #MyCalvins
US Bank partnered with top travel instagrammers to generate awareness amongst millennials around the importance of saving so they can ‘live the dream’. The campaign was called #ISaveSoICan.
Volkswagen went left field with this influencer #ad. An incredibly strong message that is both engaging, relatable, and jarring resulting in an incredibly effective campaign. Watch the video till the end.
Intel wanted to express the versatility of their 2in1 device to a young creative audience. The videos that came from the campaign expresses the agility, functionality and creativity of the product. A laptop when you need it, a tablet when you want it.
Vodacom's massive drive to reach the youth was the motivation behind this collaboration with The Fuss. They knew that getting consumers to switch providers was going to be tough, so they relied on top YouTubers to tell the world why they should #JustSwitch.
In order to appeal to millennials around public policy matters, Barack Obama was interviewed by a youtuber who then shared their experience and opinions. The goal was to activate a young audience to develop political opinions.
Doyoutravel is followed by 1.7 million people on instagram. His captivating pictures of his travels sparks travel envy in his followers. He was the perfect influencer for The Belagio in Las Vegas to partner with to promote their luxurious hotel.
Bridgestone partnered with top performing athletes to promote their endurance and agility. The message, backed by LarryFitzgerald, was the perfect play on words to make an impact.
While Netflix’s introduction to Australia was well branded, education around functionality and long term viewership was limited. By leveraging the reach of one of one of the most influential local YouTubers, the campaign generated massive traffic and reached over 108 million people worldwide.
Tourism marketing always focuses on the best parts of a country or region which is why its’ no surprise Hawaii Tourism chose landscape photographer, Jordan Herschel, to capture images of extreme surfing with #lethawaiihappen.
This is a great example of Mercedes selling the lifestyle and not the product. Loki is an insta-famous wolf dog, and his human tells the story of their live adventures with Mercedes.