Ignite online conversation with online music lovers with an influencer marketing
campaign recruiting music, celebrity and entertainment influencers.
10 music loving influencers were chosen to create their own content about
music streaming and the Vodacom Deezer app, using the #VCDeezer hashtag.
13 blogs posts were created and read by 29 897 people.
13 Facebook posts were shared and read by 332 361 people.
22 Tweets were shared which reached 3 626 850 people.
Music lovers were reached.
People engaged with the content.
Deezer apps were downloaded.
1. The right timing, influencer and content can result in a bigger reach.The campaign timing coincided
with Da L.E.S’s single launch which was made available on Deezer. Da L.E.S was a relevant influencer,
with big reach, who shared content that resonated with his audience at the right time.
2.Brands should trust influencers to create content that is aligned with their objectives, but still
resonates with the influencer’s audience. LiveSA provided value to their audience with their
content, but not just listing why they use Deezer, but by giving their own personally
recommended ‘Monday Blues’ playlist in a blog post.
3.Influencers spark conversation with other influencers.
