Target location(s) |
South Africa |
Markets |
Entertainment Lifestyle Music Celebrities |
Start Date |
2015-05-28 |
End Date |
2015-06-26 |
Influencer channel(s) |
Blog |
Opportunities to see | |
3,959,211 | |
Social Media Engagement | |
11,253 | |
Native reach (hits) | |
27,897 | |
Native Engagement | |
165 |
The Vodacom #VCDeezer campaign started running on 25 May 2015 and it ended on 30 June 2015. The main objective of this campaign was to encourage Deezer app downloads and online talkabilty.
A total of 6 social influencers and 4 celebrity influencers helped spread the message and drive traffic to the Vodacom Deezer website seeing the campaign to a success - On June 17, the #VCDeezer campaign trended at number one countrywide.
Texx and the City had the highest resonance with their content. They are primarily a music blog and have an affiliation with Deezer so users found it easier to resonate with their content.
Da Les reached the most people with his tweets, with his following and getting retweeted by other celebrities and influential people such as Bonang Matheba and rapper AKA (to name a few), his #VCDeezer tweets reached 2 106 557 people.
The influencers’ tweets reached 3 626 850 people and were retweeted 233 times.
A total of 13 Facebook posts from influencers reached 332 361people and achieved an impressive engagement rate of 2.88%. The FussZA’s resonated the most with the Facebook audience and they had the highest engagement rate of 8.4%.
One post from Live Mag was disapproved by Facebook due to the use of text with more than 20% text. We managed to get them to re-do the post and here are the results:
Link here - https://www.facebook.com/LiveMagSA/posts/641924562575546?notif_t=boosted_post_status
The Live Mag Facebook post reached 16 960 people reached and 720 post engagements.
615 Post Likes
3 Comments
42 Link Clicks
A total of 13 original blog post were written by the influencers resulting in 27 897 people read the #VCDeezer content.
There was also an element of Remarketing to emphasize the #VCDeezer message to the influencers' audiences. Report for this will come in a separate PDF, please see below some top-line stats on this campaign:
18 - 24: 33%
25 - 34: 21%
35 - 44: 10%
45 - 54: 4%
55 - 65: 2%
Unknown: 30%
Males: 44%
Females: 39%
Unknown: 17%
Mobile: 96%
Desktop: 2%
Tablets: 2%
Insights by Tumelo Rantao: [email protected]
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