WHAT WE LEARNT
1. The right timing, influencer and content can result in a bigger reach.The campaign timing coincided
with Da L.E.S’s single launch which was made available on Deezer. Da L.E.S was a relevant influencer,
with big reach, who shared content that resonated with his audience at the right time.
“ Turnup my new single P.A.I.D ft @akaworldwide & @burnaboy on Deezer now: http//t.co/jE7tkCusoH #VCDeezer #DaLesPaid http://lca/ayg5WeRVBM ”
2 106 557 people
1160 url clicks
Retweeted by celebrities
and Rapper AKA
2.Brands should trust influencers to create content that is aligned with their objectives, but still
resonates with the influencer’s audience. LiveSA provided value to their audience with their
content, but not just listing why they use Deezer, but by giving their own personally
recommended ‘Monday Blues’ playlist in a blog post.
They generated 12 578 blog views with their "Monday Blues" playlist
3.Influencers spark conversation with other influencers.
“introducing @deezerza: the best & most affordable music streaming service in the business. goo.gl/jbh9ub @vodacom #vcdeezer”
“ @texxonfire: I just got it yesterday, and an loving it! Also: I don’t know why I didnt before. My bad:) @DeezerZA @ Vodacom”
“@conciefe_ryan @DeezerZA @Vodacom one of the many reasons why you’re THE premium conciege. ”
“@texxonfire @conciege_ryan @DeezerZA So much love in this little bubble you guys <3 ”