Sonam Masih

About

My name is Sonam (it's pronounced Saw-num in case you were wondering, although some people call me Son-um). I created Kind Culture to share and promote my passion for all things cruelty-free, green and fashionable! For me Kind Culture is about incorporating kindess in every part of our lives; from the products we choose to buy, to understanding the cruelty that animals still endure, acknowledging the problems with sustainability and discussing topics about mental health. Taking a kind & holistic approach to these topics can make a world of difference. I created Kind Culture 2 years ago, initially it started off as a way for me to share my passion about cruelty-free and vegan products and discuss issues like animal rights and sustainability. In the last year I started blogging about different sources of inspiration called 'Sunday Inspiration'. On my social media accounts, I would occassionally post inspirational and motivational quotes which a lot of my followers appreciated and gradually I did the 'Mid-week motivation' on a weekly basis.

Demographics

City

London

Country

United Kingdom

Market(s)

Beauty Lifestyle Travel

Age(s)

18 to 24 25 to 30 30 to 34

Social channels distribution

Social channel statistics* Stats by

Webfluential provides deep insights into the performance of content across multiple channels
Reach
69
Relevance
50
Resonance
50

Reach
51
Relevance
50
Resonance
56

Reach
57
Relevance
51



*Note: Facebook, Twitter and Instagram are categorised as Social channels on Webfluential. Youtube and Blogs are considered to be Native channels.

Audience

Top countries

United States 30.71%
United Kingdom 18.11%
India 11.81%
Germany 3.94%
South Africa 3.15%
Philippines 3.15%
Spain 3.15%
Canada 3.15%
Singapore 2.36%

Gender and Age groups

Featured content

The Body Shop

This post is a review on the products in the vegan makeup goodie bag that was sent to me by The Body Shop PR team.

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The Body Shop

I was sent the special edition of the Pinita Colada Body Butter with the 'Forever Against Animal Testing' sticker as a gift for my...

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Handmade Heroes

I did a review on the Handmade Heroes Dry Shampoo that was sent to me by their PR team.

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Alchemy Oils

I did a review on the Grapefruit Hair Remedy that was sent to me by RebKan PR on behalf of Alchemy Oils.

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Alchemy Oils

Both Alchemy Oils & RebKan PR enjoyed my review on the Grapefruit Hair Remedy so much so that they sent me the new Peppermint Brow...

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MYnd Map

I did a review and promoted the Kick-starter campaign for the MYnd Map - MY Journal. The journal promotes productivity, mental wellbeing...

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Peachy Fox

This post is on a review that I did on the Dead Sea Mud Mask by Peachy Fox London sent by the Peachy Fox PR team.

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The Beauty Crop

This post was a review that I did on some makeup products that were sent to me by The Beauty Crop PR team, I posted this to promote the...

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MYnd Map

This review that I did was based on using the complete MYnd Map - MY Journal. The journal encourages productivity, mental wellbeing and...

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Featured tweets

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