BabyYumYum

About

ABOUT THE BRAND BabyYumYum creates a safe space to share, learn, discuss and contribute to the world of parents. Our considerable social media following is supported by a strong online presence, which ensures a powerful reach for advertisers to convey their messaging to the correct audience. Our approach to content sharing on digital, social media, selected print and eventing platforms conveys our firm belief in relationships as the foundation for good families and good business. WHO WE ARE BabyYumYum began as the idea of an overwhelmed new mommy, was born as a blog to empower and support other mommies and has since developed into a multi-dimensional platform for all parents. It is the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both factual and product, trustworthy expert advice and useful resources to assist them with their lifestyle choices and purchasing decisions. We aim to understand our unique audience in an effort to form meaningful connections between brands and people that will enhance brand loyalty and interaction.

Demographics

City

Johannesburg

Country

South Africa

Market(s)

Parenting Shopping Education

Age(s)

18 to 24 25 to 30 30 to 34

Social channels distribution

Social channel statistics* Stats by

Webfluential provides deep insights into the performance of content across multiple channels
Reach
126
Relevance
50
Resonance
50

Reach
61
Relevance
77
Resonance
74

Reach
62
Relevance
51



*Note: Facebook, Twitter and Instagram are categorised as Social channels on Webfluential. Youtube and Blogs are considered to be Native channels.

Audience

Top countries

South Africa 98.39%
United States 0.15%
Zimbabwe 0.13%
Botswana 0.1%
Lesotho 0.09%
United Kingdom 0.08%
New Zealand 0.08%
India 0.07%
Nigeria 0.07%

Gender and Age groups

Featured content

Bio-Strath

We ran a month long campaign for Bio-Strath including reader research, product promotion and free downloadable resource.

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Johnson's Baby

Soft 'n Shiny product campaign including review and social media mentions

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Mysmartkid

Promotion of the Early Childhood Development subscription programme.

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