Tshepang Mollison

About

Sleepless in Soweto is a women’s lifestyle blog devoted to inspiring an exuberant and creative life. Our upbringing in Soweto combined with Tshepang’s self-diagnosis of insomnia was the spark that began the journey of Sleepless in Soweto in 2011. Founded by Tshepang Mollison, and co-authored by Lesedi Ramonyane, the blog has grown over the years from simply being a space to share cool fashion photos to a platform showcasing our obsession with beauty, travel, food, fashion and photography. As sisters and BFFs, Sleepless in Soweto also offers a glimpse of our adventures together around Johannesburg & Cape Town.

Demographics

City

Soweto

Country

South Africa

Market(s)

Celebrities Creative Entertainment

Age(s)

18 to 24

Social channels distribution

Social channel statistics* Stats by

Webfluential provides deep insights into the performance of content across multiple channels
Reach
64
Relevance
93
Resonance
73

Reach
82
Relevance
53


Reach
86
Relevance
50
Resonance
50


*Note: Facebook, Twitter and Instagram are categorised as Social channels on Webfluential. Youtube and Blogs are considered to be Native channels.

Audience

Top countries

South Africa 94.41%
Botswana 1.24%
United States 0.69%
United Kingdom 0.53%
Germany 0.28%
Lesotho 0.19%
Mozambique 0.17%
Nigeria 0.14%
Kenya 0.14%

Gender and Age groups

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